A SLOW FASHION STORY
We started Reclaim because we were frustrated with our wardrobes. Years of shopping fast fashion left us with closets full of crap. We knew we needed better options so spent countless hours talking to women about their wardrobe and how to make it better.
THROUGH THESE CONVERSATIONS,
WE REALIZED WOMEN EVERYWHERE SHARE MANY OF THE SAME WARDROBE ISSUES:
THROUGH THESE CONVERSATIONS,WE REALIZED WOMEN
EVERYWHERE SHARE MANY OF THE SAME WARDROBE ISSUES:
Closets filled with tons of random one-off pieces, purchased on impulse from a sale, or emotional shopping, or feeling the need to be "on trend"!
Stress getting dressed in the morning, leading us to spend time and energy on figuring out what to wear, and still not feeling great when we walk out the door.
Feelings of insecurity, anxiety, and frustration about what is or is not appropriate to wear to work.
These are collective problems women face every single morning and these are the problems we aim to solve. Why? Because our appearance affects our level of confidence. And our confidence affects how we show up in this world. There is an entire body of science around that: enclothed cognition. If we can help women worry less about appearance through building a wardrobe they love, we'll all have more time and energy to reclaim our lives.
We think long and hard about the foundational pieces every woman needs in her closet. Then, we design the best version of these pieces with attention to fit, fabric, and feminine design. We design all of our clothing according to these 5 principles:
Is the garment elegant and elevated? Does it feel sophisticated?
Is the garment well-constructed? Is the fabric natural and sustainable?
Can the garment be dressed up and down? Is it good for work and weekends?
Is the garment easy to care for? Is it wrinkle resistant? Does it travel well?
Does the garment serve a purpose? Will it continue to be timeless?
Italian craftsmanship is a significant part of our story. We work with small family-owned businesses and the same artisans as the world's most respected couture ateliers. As with everything we do, the beauty is in the details—finely curated lines and materials are the secret behind some of our most coveted pieces.