Reclaim is a slow fashion company. We think long and hard about the essential wardrobe staples women need and design the best possible version of them. We create high-quality, elevated garments with extreme attention to details, the utmost respect for the planet, and honest prices.
A white button down shirt is a wardrobe essential, yet finding one done right is something groundbreaking. Kind of like equal pay. Most dress shirts are tight, see through and do not have any stretch. While there are some technical button down shirts out there, technical is often code for added polyester: one of the worst fabrics for your body and the environment.
This changes today. Time to Reclaim.
The Reclaim Hero shirt is inspired by the women juggling a million competing priorities and needing effortless, well-designed and chic clothes so that they can just roll up your sleeves and go.
White fabric is light and often see-through; this is why we created a double lining to ensure you can wear your button-up without ever worrying about your bra showing underneath. Our fabric is sourced in Germany and we selected it because it is one of the most ethical and sustainable materials. It has the rich feel and drape of silk without the extra maintenance; it wrinkles less than cotton yet is much softer. Simply smooth out wrinkles with your hands, or hang up for a quick and easy fix.
Freedom of movement is key. We took the classic button-up and made it a million times better with a relaxed silhouette, a comfortable length and side-slits to go about your day in comfort.
Our mission is to give women a streamlined selection of drastically better pieces with maximum wearability. The Hero shirts got you covered, regardless of the occasion.
I am Zana, the founder of Reclaim. I want to share what inspired me to create the Reclaim Hero Shirt.
Throughout my career as a woman in male dominated industries, I often felt out of place. I am bold and outspoken, but I remember suppressing my voice for years. The business casual uniform - jeans, T-shirt and a hoodie - forced me to fit into a mold that wasn't right for me and the days I wanted to boost my confidence dressing up I would be taken less seriously. It was frustrating.
I created The Hero Shirt to get that hallmark of power - a timeless, versatile closet staple that never goes out of style, donned by iconic movie stars like James Dean, Marilyn Monroe and Audrey Hepburn. However, I spent hours meticulously designing it to have the same ease and practicality of a T-shirt.
My goal is to help women reclaim their femininity and confidence and live a life without compromises.