Originally from Italy, our founder, Zana Nanic, grew up in the fashion industry. Her family owns boutiques in Italian towns and for her a day spent with manufacturers and pattern makers was a normal day of her childhood.

When she moved to the US to attend Stanford Business School, she was frustrated with the fashion options she had. She was at a point in her life where she could not stomach poorly constructed and low-quality fast-fashion, but also was not willing to spend a fortune for unjustified brand premiums of designer labels. 

She decided to satisfy her own needs and create a brand to merge the craftsmanship and quality of Italian manufacturing with the efficiency and practicality she needed in her busy life. This is how Reclaim was born.

We create the foundational pieces every woman needs in her closet and design them to make you comfortable, confident and beautiful.

At Reclaim, we place extreme attention to fit, fabric, construction and offer premium garments at attainable prices. We design all of our clothing to meet our guiding principles:



We create garments that exude sophistication and get you excited to get dressed in the morning.



We focus on classic styles that stand the test of time and help you mix and match for years to come.



We select highest quality fabrics and cut out middle men to offer you investment pieces at honest prices.



We design hassle-free pieces and use easy to care fabrics to make your day-to-day effortless.



We source sustainable fabrics and use ethical factories to create clothes you can be proud of.

We work with two factories: a small family-owned factory in Florence and a cashmere speciality producer in Inner Mongolia. We handpicked them for their world-class construction techniques passed on through generations and their passion for getting the details just right.